Responsive Web Design
Responsive web design is the best solution today and for years to come.
40% of people will choose a different search result if the search engine listing does not have a mobile friendly tag, and with 27% of consumers leaving a website because it’s not mobile friendly, this functionality is a ‘must have’ on most of our projects.
What is responsive web design?
Responsive web design (RWD) is designing your website with fluid grids using percentages instead of absolute pixels or points. This enables your website to respond and adapt itself for optimal viewing on multiple devices like desktop computers, tablets and mobile phones.
All images should be re-sized to the maximum width required for the largest viewing device and set at 100%, meaning they will automatically resize dependant on the fluid grid they are within.
Other elements can be changed such as font-sizes, and some components of a design may not show on a mobile device, enabling the site to load more quickly.
Why have a responsive website?
The number of people using mobile devices to surf the web is increasing year on year, and there are now more Google searches made from mobile devices than on desktop computers.
37% of online consumers are more likely to purchase products on a mobile-optimised website, and with people using multiple devices before becoming customers, responsive design means that their experience and your design remain positive.
Although having a responsive website built can be more time consuming in the short-term, it can prove cost effective in the long-term.
There is only one website that will need updating and developing, or optimising for search engines, keeping future development and digital marketing costs down.
Google introduced mobile-friendliness as a ranking signal in April 2015. This affected global rankings on mobile search results pages.
With mobile searches on the increase, it’s important you give your business the best chance of achieving top rankings with a responsive site.
Content Marketing, Blogging & Social Media
If you are actively blogging and creating content, you’ll want this to be seen by your audience. This can be done through social media sharing.
With most social media usage carried out on mobile devices, responsive content provides a much better user experience, increasing its likelihood of being shared.
Responsive web design that looks great on all devices…
Ensuring that a site is easy and intuitive to navigate on the myriad device screen formats now available is essential for the success of most web projects.
Designing for responsive should not be considered an afterthought; we carefully consider the usability of each website on large and small smartphone and tablet screens too.