Well, it is a umbrella term used to cover online activites like Online Advertising, Banner
Advertising, Google Adwords, Pay Per click, SEO or Search Engine Optimization, Social Media Marketing, Email Newsletter Marketing and other online marketing activities. The intention is to get people to visit our site and check our products. We also offer them some incentives like free domain names, free hosting, or ebooks and discounts on products on regular price in order to collect all emails of your visitors so that you can send me promotional email and other offers are a later date.
This will help you build a database of potential customers and you can regularly send them promotional matter.
Paid strategies are shortlived and sometimes very expensive and does not fulfull your objectives.
1. Online Advertising
This is one the most commonly used promotional activities and it is the first the comes to your mind. You can advertise on a number of websites and there is a pletohria of portal and search engines who are vying for your advertising budget. Google Pay per click though very expensive, they are effective and delivers results. Google is the most popular search engine to date, hence it cannot be ignored. Yahoo and Bing are two other popular advertsing platform. They offer global ads and also local area ads within a few km in your area. Local Ads are cheaper and you get faster results.
Buying of keywords in the local Yellow Pages, Trade Portals or companies offering search services via the Phone, Web, or Mobile also helps a great deal. You can pay a fixed amount per month or annual and they send you potential customers. The cons is that you have to be very competive in pricing and offer your services for a lesser fee as you are competiting with many such advertisers that offer the same service.
Make sure that you have your brand in all the banners or ads that you develop.
2. Social Media Marketing
The whole world in on the Social Network, you will rarely find anybody who has not been to facebook or does not have an FB account. Facebook has changed the way people interact with each other online. They have Posts, Likes, Facebook Pages, and Groups. People socialize through all these sections of Facebooks. Facebook is very popular and the number of people are only growing.
Twitter is good for short messages and links to pages and blogs. Googe My Business page can help your site show up in personalized search results and a large viewersip. There are other Social Media sites like Pinterest and Instagram.
3. Blogs or Content Marketing
Blogging according to me, is the most effective long term promotional activity that you can do for your website. The links to your blog pages stays in search engines for a long time and people come to your website even after a few years as well. It does not cost much to do some research and develop a blog page or but knowledge and insight is a must. Most important is that the link or blog page is yours and you own it. It is live as long you want it to. Over a period of time, each blog gets at least 1000 hits in a year and if you compare that to Advertising which will cost your $1 or $3 each click, you will see that you saved $1000+ expense.
Blogs have content or offer some insight or some information, that other search engines do not have. It is kindof of unique content that is created by you. You can develop the blog content with infographics or charts etc and spice it up with good pictures. But the content really matters.
Google believes Content is KING. And they are right….. after all who is going to argue with them. Google ranks new content and sites that have fresh content higher than others and is always on the top. If you check Alexa, blogs are among the top sites today that receive huge traffic.
Make sure that content is not short and not very general. You are talking to your visitors, please make it informative and interesting. Writing long content is easy but people have a very short attention span today and very doubtful people will read your content.
4.On-Page SEO is a must
On-page seo means optimizing your content for search engines by adding site related keywords to your content, title, meta tags, description and alt keywords, image tags to the website. It is important because it is the only way search engines can pick keywords from your website. You need to push your website with certain content, so you need to make sure that it contains that right words related to your business or services. This could help boost your organic traffic.
On-page requires some knowledge on keyword research and also HTML, CSS and other optimization techniques.
Also implement Schema Microdata, which is a microdata that is described by Search Engines. It consists of certain tags that tell search engines about the localtion and other details about yourself. This will help search engine bots to find and index your pages correctly.
Make Sure Your Site is Responsive
Today, more people than ever before are using mobile devices to access the web, More than 40% of the traffic comes from mobile users. These numbers are growing with every passing year. You need to design your website for mobiles, smartphones and ipads etc. You need to ensure that your website is designed and viewable across a range of devices, including smaller smartphones.
Your site needs to load quickly and fast. Your site should not take more than 5 seconds to load, otherwise your visitor may go elsewhere. Waiting is not virtue of every visitor. If your site takes forever to load, your bounce rate will be high. Make sure that your pages are as optimized as much as possible, including caching, image sizes, and third-party plugins. The faster your site loads, the better.
5.Posting content on other Sites
You need to share your content on other portals like LinkedIn and other blogs sharing portals. These professional social networks have a lot of users and huge traffic from visitors. You can post your content on LinkedIn on a regular basis. People can read your article and also comment on them. This will increase your traffic many fold and you also manage to get a moderate fan following.
6. Link building
The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.
7. Opt-in Email Marketing
Email marketing is one the effective among tradional methods for retaining customer attention. Opt-in email marketing I do not mean SPAMING but get customers to subscribe to your email newseltter. It can be a powerful tool if used in a strategic way. You need to create well designed newsletters and also use stable delivery email platform like MailChimp for sending emails to your subsribers.
Many businesses have attracted new customers through email marketing. News information and latest articles or blogs are sent to customers on daily or weekly basis.